In Sapporo, winter isn't just a season, it's a celebration. Where snow-covered peaks meet vibrant city lights and the spirit of competition burns brightest.
This identity features three logo variations, each evoking a distinct mood of Sapporo: the brightness of its culture, the prestige of a gold medal, and the calm, cool tones of a Sapporo winter.
BRAND IDENTITY - PACKAGE DESIGN
This brand identity system features three distinct logos used consistently across all deliverables. Each logo incorporates symbolic elements: the torii gates of Japan, the snow-capped mountains of Sapporo, and the iconic Sapporo star. The color palette is equally intentional—yellow/gold symbolizes the gold medal, blue evokes the winter setting, and red celebrates Sapporo's rich cultural heritage.
For the Sapporo Olympics, I envisioned an engaging brand collaboration with the iconic Sapporo Beer company to create commemorative keepsakes for spectators enjoying beverages during events. I merged the Sapporo Winter Olympics logo with the Sapporo Beer branding and incorporated each sport's unique identity onto individual bottles, resulting in collectible Olympic memorabilia that audiences could take home as lasting mementos of the experience.
