In Sapporo, winter isn't just a season—it's a celebration. Where snow-covered peaks meet vibrant city lights and the spirit of competition burns brightest.

This identity features three logo variations, each evoking a distinct mood of Sapporo: the brightness of its culture, the prestige of a gold medal, and the calm, cool tones of a Sapporo winter.

To create a design rooted in Sapporo's culture while remaining accessible to a global audience, I used Japanese kanji—specifically characters representing sports-related words—as foundational graphic elements and patterns throughout the identity, bridging cultural authenticity with universal visual language.